With over two billion monthly active users, YouTube is a powerful tool that businesses can use to reach new audiences. But before you start creating videos, it’s important to understand the basics of the YouTube market. In this blog post, we’ll cover everything you need to know about marketing your business on YouTube.
Who Uses YouTube?
YouTube is used by people of all ages, but the platform skews slightly younger than other social media networks. According to Statista, 54% of U.S. adults aged 18-34 use YouTube. This is compared to 51% of adults aged 35-54 and just 32% of adults aged 55+. Understanding who uses youtube watch time is important for businesses because it helps them determine which audiences they can reach with their videos.
What Kinds of Videos Perform Well on YouTube?
YouTube is a visual platform, so it’s no surprise that videos perform best on the site. In fact, four times as many consumers would rather watch a video about a product than read about it. When creating videos for YouTube, businesses should focus on creating content that is both informative and entertaining. How-to videos, product demonstrations, and customer testimonials are all types of videos that tend to perform well on YouTube.
YouTube SEO Tips
Just like with any other type of content, you need to optimize your videos for SEO if you want them to be successful on YouTube. Here are a few tips for optimizing your videos for SEO:
Use keyword-rich titles: Your video title should include keywords that accurately describe your video content.
Use tags: Tags are like keywords for your video. They help YouTube understand what your video is about so that it can be properly categorized and indexed.
Create a custom thumbnail: A custom thumbnail will help your video stand out from the crowd and attract more clicks.
Write a description: Your video description should include keywords and give viewers an idea of what your video is about.
Promote your videos: After you’ve uploaded your video, promote it across your other channels (social media, email, etc.) to drive traffic back to your YouTube channel.
YouTube is a powerful marketing tool that businesses can use to reach new audiences. But before you start creating videos, it’s important to understand the basics of the YouTube market. In this blog post, we’ve covered everything you need to know about marketing your business on YouTube—from who uses the platform to what kinds of videos perform well on the site. By following the tips in this post, you’ll be well on your way to success with your YouTube marketing strategy!